Fragmented Care

• ×Separate apps for tracking, meds, mental health
• ×No holistic view of the patient journey
• ×Data silos prevent meaningful insights

Clinical, Not Human

• ×Medical jargon overwhelms patients
• ×No emotional support integration
• ×Designed for doctors, not daily life

Reactive, Not Predictive

• ×Only track after flare-ups occur
• ×No early warning systems
• ×Patients always playing catch-up

The Adherence Cliff

• ×60% drop-off after first 30 days
• ×No gamification or motivation
• ×Generic reminders feel impersonal

Patient interviews conducted over 6 months

Clinical studies analyzed for evidence base

Months of iterative design and validation

Sarah, 34

Marketing Manager

"I just want to feel normal again."

• •Unpredictable flare-ups affect work
• •Embarrassed at gym
• •Tired of explaining

Marcus, 45

Software Engineer

"I forget my medications more than I'd like to admit."

• •Complex treatment schedule
• •Remote work isolation
• •Joint pain starting

Priya, 26

Graduate Student

"My mental health and skin are connected, I know it."

• •Stress triggers flares
• •Dating anxiety
• •Insurance complexity

AI PASI Scoring

33% more accurate than average dermatologist assessment

Predictive Alerts

Flare-up prediction 3-5 days in advance

Mental Health

Integrated mood tracking and stress management

Smart Reminders

Adaptive medication scheduling that learns your patterns

Photo Capture & AI Analysis

Quick actions on the home screen provide one-tap access to the most common tasks. The photo tracking button is prominently placed because consistent documentation is the foundation of effective care.

Wellness Check-In

Daily wellness tracking is essential for understanding your unique triggers. Research shows strong correlations between emotional wellbeing and skin health.

Predictive Flare Alert

Our machine learning model continuously analyzes your data—photo history, wellness scores, weather patterns, and stress indicators—to identify early warning signs.